Pharma & Biotech Governance

Pharmaceutical brand lifecycle management

We help innovative pharmaceutical companies and biotechs optimize the lifetime performance of their brands in the current environment of depleted R&D pipelines, cost containment and more aggressive generic competition.

IPEG offers the following interrelated services:

  • Advice on setting up and implementing excellent lifecycle management (LCM) structures, systems and processes
  • Training of project and brand teams in LCM
  • Brand and project audits to ensure that LCM plans are comprehensive, realistic and sustainable
  • Evaluation and valuation of individual patent portfolios, and advice on how to strengthen and / or prolong patent protection of brands