Category ipeg

Book Review Patent Management

A Book review by Severin de Wit on the book "Patent Management, Protecting Intellectual Property and Innovation (Springer 2021) by Oliver Gassmann, Martin A. Bader and Mark James Thompson, published in Elsevier's Journal World Patent Information

Mapping of Patent Claims

Patent claims mapping is a legal and technical method which is used to support critical business decisions. It is about clearly linking a patent and one or more of the claims of that patent to a specific product or a specific component, part, feature or function within that product. Patent product mapping is frequently used to map your patents to your products, to evaluate the level of alignment here, and to help identify the most important patents in your portfolio and the protection they provide to the products in the product offering. Mapping also occurs during the patent prosecution phase to establish which claims should to be taken forward, and which claims not. This blog looks at the rationale for patent product mapping, the challenges trying to conduct it and some of the approaches and techniques one can employ in order to succeed.

Pull vs. Push

Pull vs Push is well known in marketing and supply chain logistics. Push marketing brings content to the user. Also known as “traditional marketing,” push is the grandmother of modern marketing. Direct mail marketing, such as catalogs and brochures, are prime examples…

Trade Secrets

A trade secret is a formula, practice, process, design, instrument, pattern, commercial method, or compilation of information that is not generally known or reasonably ascertainable by others, and by which a business can obtain an economic advantage over competitors or…

Apologies for service interruption

Dear readers, Due to a viral attack on, our blog’s website, we have been off air and then on and off for the last 4-5 weeks. Due to repair work we had to undertake, our website’s attractive features like…