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IPEG Intellectual Property Expert Group is an IP consultancy based in Europe

Trade Secrets Case Study

In general terms, a case study is an account of an activity, event or problem that contains a real or hypothetical situation and includes the complexities one would encounter in the workplace. The IP Firm in this particular case study…

Challenges keeping secrets

Why would you keep secrets? There is one form of intangible asset within companies which by definition must be kept secret. A trade secret is a formula, practice, process, design, instrument, pattern, commercial method, or compilation of information which is not generally known or reasonably ascertainable by others, and by which a business can obtain an economic advantage over competitors or customers. The scope of trade secrets is virtually unlimited. A trade secret continues for as long as the information is maintained as a secret.

The Economist: the inventor of the email

Tomlinson’s legacy: the ubiquitous @ Letters and numbers are for words and figures, both important to humans. But computers need more abstract instructions, requiring coders to reach for their % and their *, the { and the ], to tell…

IKEA trademark in Indonesia, What Really Happened?

Unfortunately there has been wide spread confusion about what actually happened with the IKEA trademark case in Indonesia against Ikea, the famous furniture company from Sweden. Recently the Indonesian Supreme Court rendered a judgment, confirming a lower Commercial Court finding…

Pull vs. Push

Pull vs Push is well known in marketing and supply chain logistics. Push marketing brings content to the user. Also known as “traditional marketing,” push is the grandmother of modern marketing. Direct mail marketing, such as catalogs and brochures, are prime examples…

Stickiness

No this blog is not about glue or adhesive. Rather, it looks at the degree to which the existing use of a product or service  – in this case a IP products or services – encourages it’s continued use as…

Trade Secrets

A trade secret is a formula, practice, process, design, instrument, pattern, commercial method, or compilation of information that is not generally known or reasonably ascertainable by others, and by which a business can obtain an economic advantage over competitors or…