Practices
Trademarks
As intellectual property is the new asset class, this is surely not confined to patents. Trademarks are a challenging object of IP monetization. In a costs conscience business environment valuable trademarks that are not being actively exploited and are therefore solely a costs issue, can be monetized (sold, securitized or otherwise transformed from a “dead capital” into an asset that potential buyers maybe interested in and where investors are willing to invest in).
In many industries, e.g. FMCG and Pharma, the typical portfolio of trademarks will look as follows.
A typical company’s trademarks portfolio and its contribution to profit and growth:
Essential |
Valuable |
Supportive/ defensive |
Unproductive |
20% |
30% |
15% |
15% |
Based on our experience and research, the amount of “dead capital” in any given FMCG and Pharma company is around 15%, in some instances substantially more. This is a waste of the relevant investments including creation, searching, filing and registration, third party costs, taxes and watching. The registration of one community trademark alone costs approximately € 3,000.
As a result IPEG is, due to its experience in IP merchant banking well placed to monetize your trademarks. Given our network, our IP expertise and background, we are your partner in making money out of trademarks that your company does no longer utilize, that have been registered but are of no practical value anymore. In case you are a buyer, we are similarly well placed to fill in your needs to provide good quality trademarks.